Search Engine Marketing (SEM) is also referred to as Pay Per Click (PPC) advertising. Search engines place these ads at the top and to the side of search results. You are charged for each click not for the number of times your ad appears.
Social Media such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and blogging are great ways for small business owners to promote themselves inexpensively. Used properly, social media will increase your brand identity, customer loyalty and sales. With social media it is important to post regularly to keep people interested.
Opt-In E-mail Marketing is an easy way to create, send and track your message to thousands of customers. They signed up to receive your communication so they will be receptive to your message.