There are millions of websites on the Internet. How will people find you?
Google, Bing, Yahoo and other search engines use complex algorithms to determine which websites will be at the top of search results.
Content relevance, keywords, domain age, page rank, search friendly urls, and site architecture are some of the factors search engine algorithms measure to give results. For high search engine placement attention must be paid to all these variables.
High placement in organic search results is important for companies that serve a wide regional, national or international market. Businesses that cater to a smaller geographic area such as a neighborhood or city high placement on "Local Search" and 'Map Search" is more important. For example a company selling pizza franchises must reach viewers in many, far apart, locations while an individual pizza franchise shop needs to reach local consumers in its delivery area.